What is Data Ethnography?

Possible to learn typical behavioral patterns and decision-making processes,

by closely observing behavioral history data of each individual user.

Data Ethnography is a method to enable the concept.

2 Advantages over others

All to do is observation

One method for inferring decision-making processes is Causal Inference as a concept of A/B testing, but not easy because of involving experiment
All to do in Data Ethnography is observation of behavioral history data of users
Tracking behavioral history data of each individual user in chronological order, inferring decision-making processes from such as sequence and context of the behavior

All to have is data

One method for learning decision-making processes is Ethnography as a research based on behavioral observation, but not easy because of involving fieldwork
All to have in Data Ethnography is behavioral history data of users
However, not possible to learn reasons for decision-making from behavioral history data, so recommended to complement it with qualitative research such as questionnaires

Not possible to ensure comprehensiveness or representativeness

by extracting behavioral patterns through Data Ethnography.
UX Modeling complements it by automatically extracting behavioral patterns.

Data-driven UX is a service provided by CROSSHACK Inc.