Users of a characteristic flock together
What is UX Modeling?
Possible to automatically and chronologically extract similar behavioral patterns,
by analyzing behavioral history data of users based on Sequential Pattern Mining.
UX Modeling is a method to enable the concept.
2 Advantages over others
Extractable automatically
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One method for extracting behavioral patterns chronologically is Data Ethnography, but not possible to ensure comprehensiveness and representativeness because of manual work
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Possible to extract behavioral patterns automatically in UX Modeling
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However, not possible to infer decision-making processes from the behavioral patterns alone, so recommended to complement it with Data Ethnography
Extractable chronologically
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One method for extracting behavioral patterns automatically is Association Analysis, but not possible to infer decision-making processes because of losing sequence
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Possible to extract behavioral patterns chronologically in UX Modeling
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Adapted Sequential Pattern Mining as an analysis method of extracting occurrence patterns by permutation not combination, for the core technique
Data-driven UX is a service provided by CROSSHACK Inc.